Words that defined a legend.
“The only way to do great work is to love what you do.”
— Steve Jobs · Said during his 2005 Stanford University commencement address, reflecting on his philosophy of passion in work.
“Innovation distinguishes between a leader and a follower.”
— Steve Jobs · Stated in various interviews throughout the 1990s and 2000s as a core principle of Apple's product philosophy.
“Stay hungry. Stay foolish.”
— Steve Jobs · Closing words from his 2005 Stanford commencement speech, drawn from the final issue of the Whole Earth Catalog.
“The intersection of technology and humanity—that's what I love.”
— Steve Jobs · Expressed during product presentations and interviews, explaining Apple's design philosophy and mission.
“Quality is more important than quantity. One home run is much better than two doubles.”
— Steve Jobs · Communicated to his team during the 1990s when focusing Apple's product line on fewer, more refined offerings.
“Think different.”
— Steve Jobs · The central slogan of Apple's iconic 1997-2002 advertising campaign that helped revive the company's brand.
“We're here to put a dent in the universe.”
— Steve Jobs · Stated during the early Macintosh development era in the 1980s, expressing Apple's ambition to transform technology.
“Simplicity is the ultimate sophistication.”
— Steve Jobs · A principle he emphasized repeatedly when discussing product design, though the quote itself predates Jobs and reflects his design ethos.
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